Timelessly Ordinry

The newly painted exterior leaves the appearance of an innovative building, while the antique and vintage interior creates an intimate look at the classic eras that came before us. The Petaluma Goodwill store is often a place for underprivileged people to supply themselves with necessary items such as clothing and household items; the immense diversity of the merchandise makes an enjoyable shopping experience for all consumers. Not only does the Goodwill contain sundry items, but also they all contain stories of how they got to the Goodwill. All of the clothes have been bought from previous stores, all of the movies have been watched on other televisions, and all of footballs have been thrown around a field. Before the merchandise was brought here it was used, cherished, worn, played with, and watched. The design as well as the contents of the Goodwill personifies the metaphors that although new things evolve over time, good quality items are well built to last through generations.
The first sight when entering the Goodwill is the neatly color oriented rows of clothing. Although the clothing may have been purchased a year ago or a decade ago, the Goodwill all equalizes the clothing and decreases the common need for brand names. All of the clothing is cohesive and integrated: the combining of clothing from different stores brings together all forms of clothing style. Going up and down the aisles creates an experience in which all of the different textures and fabrics of the clothes generates an assortment of feelings. The clothing is complemented by rows of shoes and purses. All of the purses contain their own stories of what they used to hold and where they used to go, being sent to the Goodwill lets the purses obtain a new owner and have a new purpose in their life.
Various items like golf clubs, sports equipment, and the occasional typewriter line the rows of clothing and shoes. This typewriter was once the latest technology accessible to the rich. This typewriter has produced countless words, pages, even books. Today the typewriter could not compare to the computer, but the times the typewriter has been through outnumber the technology today. Upon looking at the typewriter, after brushing off the dust, through tightening up the lose knob, I found a clever piece of equipment. Before technology evolved the typewriter was used for books and newspapers and letters and magazines and documents. A surplus of computer keyboards, dusty monitors, and old landlines surround the typewriter; this machinery used to be a families contact with the world outside of their home. The sound of the typewriter clicking used to be a universal sound heard around houses. Aside from the abundance of retro technology, the amount of books is also in mass amounts. The desolate shelves that line the walls are drenched in books. Fragile, intellectual, academic- books provide readers with journeys into fictional and nonfunctional expeditions created by authors. The books are lined with dust and the binding is worn, but the reason books last so long are that the story can never get old. The equalizing ability that The Goodwill has creates a mystery whether the books were bought at an expensive bookstore, or at a garage sale. I often find myself buzzing through the first three pages of random books I come across.
Today’s stiff economic times has made the aspect of the Goodwill more of a reasonable shopping option for the middle class American. Before today’s era caught up with itself, the Goodwill was mainly a store for the lower income class. People who could not afford popular items from brand stores were able to find the merchandise they wanted without having to go over their allowed budget. The shoppers at the Goodwill-frugal and cost oriented, intricate and decisive, inventive and timeless-can always find astonishing deals on excellent items. I have found that the people who shop at the Goodwill are often the people who contribute to their merchandise. It takes a person with a giving nature to compose a quantity of items and donate them in their own free time.
The Goodwill promotes equality, and brand name stores encourage similarity; the Goodwill has diverse merchandise, and brand name stores have clones of the same dress; the Goodwill is the classification of timeless, and brand name stores replace their clothes past a month; the Goodwill is accessible for all types of people, and brand name stores target their clothing for a small group of people.
The Goodwill has been around for many decades and will carry on with its success due to its continuous adaptation of society without letting go of classic styles. The variety of merchandise makes the Goodwill a primary store for all types of shoppers. The low prices also attract the families who have fallen into a low income. Although the aspect of used or worn items might ward off brand name enthusiasts, the vintage and stylish commodities bring in large amounts of helpful customers daily.

Gabby